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Media-investeringen dit jaar in het groen

Zaki Lahbib, Expert Paid Media
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Volgens een nieuwe voorspelling van media-agentschap Zenith zullen de globale advertentiebestedingen in 2021 wereldwijd met 11,2% stijgen. Het is vooral te danken aan een enorme groei van online media dat reclame-investeringen positief zouden evolueren. Deze globale stijging is 6% meer dan de piek van vóór de pandemie. Mogen we optimistisch zijn? 

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