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Waarom contextueel adverteren belangrijk wordt

Zaki Lahbib, Expert Paid Media
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Naarmate online reclame zich heeft ontwikkeld, zijn ook de mechanismen voor het identificeren van geïnteresseerde doelgroepen veranderd. Zo zijn 3rd party cookies en ID's van abonnementen of aanmeldingen voor merken en uitgevers één van de populairste manieren geworden om een relevant publiek te identificeren en te bereiken.

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