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Hoe pakt Unilever diversiteit en inclusie aan? Door te tonen, uit te leggen en te inspireren - interview Silvia Wiesner

Anne-Sophie Vilain
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In onze nieuwe guideline "Diversity & Inclusion Guide" doorlopen we de 12 stappen van het creatieve proces en de merkpostionering tot de campagneresultaten. Samen met ACC en PUB zullen we elke maand 1 van de 12 stappen belichten. Op die manier willen we het topic Diversity & Inclusion vooraan op de agenda zetten en concreet maken. Stap 1: de Business & Brand Challenge. 

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