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Adverteerders bezorgd over de waarde van tv-reclame

Zaki Lahbib, Expert Paid Media
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UBA pleit voor een kwaliteitsvolle en innovatieve lokale reclamemarkt.

Onze sector staat onder druk. Analoog met de manier waarop de covid-19 pandemie de digitalisering van onze maatschappij heeft versneld, is het reclamemodel van veel adverteerders onder druk komen te staan wegens onder meer hyperinflatie en een heersende energiecrisis.

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