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Mediatarieven blijven stijgen

Zaki Lahbib, Expert Paid Media
Media tarieven

Het begrip inflatie hebben we in de macro-economische context van het voorbije anderhalf jaar meermaals gebruikt. De algemene kost van goederen en diensten is gestegen, en daar hoort ook de kost van media bij. Het belang van mediaprijzen in de gaten te houden kan niet worden onderschat: duurdere reclame betekent dat we met minder middelen dezelfde bedrijfsdoelstellingen moeten blijven behalen. Hieronder een overzicht van hoe de mediaprijzen zijn geëvolueerd en zullen evolueren in het komende jaar.

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