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The Future of Advertising : the Belgian case

Zaki Lahbib, Expert Paid Media
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UBA en Deloitte bundelden hun krachten om een nieuwe editie van de Future of Advertising te publiceren. Deze studie, die werd voorgesteld tijdens de UBA Media Date, bouwt voort op Deloitte’s wereldwijde onderzoek naar de toekomst van reclame en heeft een aantal belangrijke trends aan het licht gebracht die de evolutie van onze sector vormgeven. Het rapport van de studie kan onderaan dit artikel gedownload worden.

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