Future of Do Not Call list under threat

From simplicity to complexity: the risk of change

Since its introduction, the Do Not Call list has offered consumers and businesses a simple way to protect themselves from unwanted phone calls. The process is low-threshold – one short call is enough to complete registration. With over 1.5 million registered numbers, the system has proven its value. Yet, the current opt-out model is now being called into question.

The proposed legislation aims to abolish the centralised register in favour of an opt-in system, under which calls would only be allowed if explicit consent has been given. This proposal risks disrupting the delicate balance between consumer protection and commercial interests.

Transparency in the current system

The Do Not Call list is anchored in law and requires telemarketing companies to cross-check their call lists against it. Companies operating without a valid licence face penalties. Enforcement is straightforward thanks to collaboration between the non-profit DNCM and the inspection unit of the Federal Public Service for Economy. This ensures both clarity and accountability for all parties involved.

Why opt-in doesn’t offer better protection

While an opt-in model may seem to offer more control on paper, the reality in the Netherlands shows otherwise. Since the abolition of their register in 2021, complaint levels have not decreased. Those who ignore the rules today are unlikely to follow them tomorrow — with or without a register. The opt-out model not only provides clarity but also enforces responsibility. A sudden shift could lead to greater confusion, less oversight, and ultimately more nuisance for consumers.

Economic and social impact

Contact centres are key employers, particularly for young people and job starters. They offer training in communication and sales, and often serve as a stepping stone to other sectors. Abandoning the current system could jeopardise job security in this field. Less regulation would also create a more difficult competitive environment for legitimate companies, increasing the risk of economic harm.

All voices deserve to be heard

The impact of the proposed bill was recently explored in-depth in the Z-Extra Ondernemen series on Kanaal Z. Contributors included Burt Riské (DNCM), Greet Dekocker (Becom.digital), Mathias Van Rietvelde (Victus Sales), Professor Patrick De Pelsmacker and Marc Frederix (Belgian Advertising Council). Their insights shed light on the social and economic consequences of the planned change. Full episodes are available to watch on the DNCM website.