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How can omni-channel retailers unlock the power of retail media?

Luc Eeckhout, Manager Media & Agencies
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Retail media is fast becoming the third wave of digital advertising, beyond search and social. From data-driven collaboration to new revenue streams, brands and retailers must adapt or be left behind. This article is a summary of the latest UBA Exchange Community on Retail Media, which centred around a key question: "How can omni-channel retailers unlock the power of retail media?" It follows the article covering the point of view of MediaMarkt and AS Watson, both of whom also presented during this session.

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