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Nick Manning: “Advertisers must put their budget where the brains are”

Griet Byl, Media Marketing Chief Editor
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Recently, UBA organised an exclusive event in the magnificent setting of La Monnaie in Brussels. The guest speaker at this edition of CMO voices was the independent British media expert, consultant and columnist Nick Manning. Before the start, Griet Byl, Chief Editor of Media Marketing, had the opportunity to ask the famous expert a few questions. The result: a concentration of particularly pertinent insights, fully befitting the excellence of the venue.

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