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Agentic AI in customer support

How agentic AI is redefining customer support and service automation. This is the last session in a series of four.

English 60 minutes Online
When 19 May 2026
12:00 - 13:00

Introduction

AI is rapidly changing how organisations organise their customer support. Yet in many companies today, it still remains limited to simple chatbots or stand-alone automations. In this session, we show how agentic AI can take customer support to the next level, with AI not only generating answers but also actively contributing to processes.

We start with a brief introduction to what agentic AI actually is and how it differs from traditional AI tools. We then look at how AI agents, automation and existing systems can be combined to make support processes smarter, from answering more complex questions to coordinating multiple steps in a workflow.

Using concrete examples, we show what is already possible today, what is needed to get started with this, and how organisations can apply this in practice.

Language

The session is conducted in English and the presentation is in English as well.
Participants may engage in discussions in their preferred language.

Schedule

On Tuesday 19 May:
12:00 - 12:45
Hannah Patronoudis Head of Experience at Raccoons
Michiel Vandendriessche Co-founder & keynote speaker at Raccoons

60 minutes session

12:45 - 13:00

Q&A

Speakers

  1. Hannah Patronoudis

    Hannah Patronoudis

    Head of Experience at Raccoons
    Hannah focuses on translating new technology into practical applications for creative and digital organisations. She operates at the intersection of creativity and technology, with a strong interest in how AI can already contribute concretely today to more efficient workflows and better collabora...
    Hannah Patronoudis

    Hannah Patronoudis

    Head of Experience at Raccoons

    Hannah focuses on translating new technology into practical applications for creative and digital organisations. She operates at the intersection of creativity and technology, with a strong interest in how AI can already contribute concretely today to more efficient workflows and better collaboration.
  2. Michiel Vandendriessche

    Michiel Vandendriessche

    Co-founder & keynote speaker at Raccoons
    Michiel has been closely following developments in AI for years and supports organisations in the practical implementation of AI within their operations. His focus is on translating new technology into concrete solutions that create real business value.
    Michiel Vandendriessche

    Michiel Vandendriessche

    Co-founder & keynote speaker at Raccoons

    Michiel has been closely following developments in AI for years and supports organisations in the practical implementation of AI within their operations. His focus is on translating new technology into concrete solutions that create real business value.

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Prices

Participation is exclusive to UBA members.

  • UBA Member | Brand member: Participation is included in the UBA membership.
  • UBA Member | Expert member: Participation is included in the UBA membership.
  • UBA Member I Media member: Participation is included in the UBA membership.

This session will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.

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