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Podcast Marketing

Hoe laat u uw podcasts werken voor uw merk? 

Master Class Dutch
When 13 December 2023
09:30 - 12:30
Location UBA Buro & Design Center - Room Esplanade
Esplanade 1
1020 Brussels

Introduction

In deze cursus leren de deelnemers alle kneepjes van het podcasten. Waar moet u aandacht aan besteden? In welke omstandigheden zijn podcasts een geschikt contenttype? En vooral... hoe maakt u het verschil? De voorbeelden en concrete tips waar de lesgevers mee werken, maken het allemaal zeer tastbaar. 

Leerdoelen

  • Hoe podcasten nuttig kan zijn voor uw merk 
  • Hoe podcasts maken die anders zijn dan andere podcasts 
  • Hoe gemaakte podcasts beoordelen 

Voor wie? 

Iedereen die professioneel bezig is met marketing of communicatie 

Niveau

Beginner

Gerelateerde Training 24/7 opleidingen

Als aanvulling of voorbereiding op deze Master Class raden we u aan om volgende video-opleidingen te bekijken.

Taal

De opleiding wordt gegeven het Nederlands, de presentatie is in het Engels.
De deelnemers kunnen reageren in de taal van hun keuze.

Schedule

On Wednesday 13 December:
9:30 - 12:30
Bart Lombaerts Head of Content at SPYKE
Tom Brillouet CEO at Studio Helsinki

Podcasten: wat is het?

 

Grootte van de markt, spelers, platforms

 

11 elementen die je podcast in de smaak doen vallen: van geluid tot inhoud

Speakers

  1. Bart Lombaerts

    Bart Lombaerts

    Head of Content at SPYKE

    Bart Lombaerts co-founded the content marketing agency SPYKE together with Wouter Temmerman. In addition, he strives to help content marketing in Belgium reach its full potential. He teaches numerous training courses and guest lectures, and is a lecturer at the French-speaking communication school Ihecs. In 2016, he published Meaningful Marketing (LannooCampus), in which he shared his vision of the philosophy that, in his view, should underpin content marketing.

  2. Tom Brillouet

    Tom Brillouet

    CEO at Studio Helsinki

    Tom Brillouet is the founder of Studio Helsinki, a radio, music & podcast agency. Music and radio were instilled in him from an early age, leading to a career in audio production spanning nearly 25 years — over 15 of which at the Antwerp-based agency he founded himself.

Register

Sorry, the registration period is over.

Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 215 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 430 (excl. BTW). Betaling na ontvangst van de factuur.
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