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Gaming and esports in marketing

Hoe gaming, esports en streaming integreren in je marketingstrategie? 

Master Class English
When 8 October 2024
13:30 - 16:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Stap binnen in de wereld van gaming en esports, waar spelers en hun fans de wildste avonturen aangaan en onvergetelijke herinneringen creëren met vrienden. 

In deze UBA Masterclass zoeken we uit hoe merken en bedrijven hun pijlen kunnen richten op gaming en esports, verder dan traditionele sponsoring of het aanbieden van leuke games als verstrooiing. 

We bestuderen strategieën om contact te zoeken met gamers en hun fans zonder hun beleving te verstoren of hen tijdens hun favoriete tijdverdrijf te bombarderen met advertenties.  

De experten van Unlocked delen hun ervaring en vertellen merken wat ze wel en wat ze zeker niet mogen doen om een vliegende start te nemen in de gamingmarkt. 

Bijzondere aandacht gaat daarnaast naar het streaminglandschap, samenwerkingskansen, wat een succesvolle campagne maakt, en de tools die er zijn om succes te meten en te rapporteren. 

Wat zal je leren?

Tegen het einde van deze cursus zullen de deelnemers beter begrijpen hoe merken en bedrijven kunnen functioneren in de wereld van gaming, esports en streaming. Ze zullen de praktische kennis bezitten om succesvolle campagnes op te zetten, met de nadruk op samenwerking, waardecreatie en het meten van succes. 

Voor wie? 

Deze cursus is gericht op marketingprofessionals en merkstrategen die willen leren hoe ze Gen Z en Millennials kunnen bereiken via hun favoriete tijdsbesteding. 

Taal

De opleiding wordt gegeven het Engels, de presentatie is in het Engels.

Schedule

On Tuesday 8 October:
13:30 - 16:30
David Segers Sales Strategy Manager at Spacefwd

Market Deep Dive (Data and Case Studies)

 

Pillars of Creation (Work in the Field)

Speakers

  1. David Segers

    David Segers

    Sales Strategy Manager at Spacefwd

    Born in Belgium but raised on the internet, he considers himself a tech-savvy pioneer with excellent professional relationships in the fast-growing gaming and esports market.

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Bereid je voor

Voor deze opleiding raden we je aan om je voor te bereiden door enkele van onze online aangeboden video-opleidingen te bekijken. Deze Training 24/7 opleidingen staan online beschikbaar voor jou om op voorhand te bekijken.

Dag 1

Dag 2

Prices

  • UBA-lid | merk: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van jouw bedrijf.
  • UBA-lid | mediapartner: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van jouw bedrijf.
  • UBA-lid | expertisepartner: € 215 (excl. BTW)
  • Standaard: € 430 (excl. BTW)
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