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Beyond awareness: turning intention into action

How to encourage sustainable consumption choices with behavioural science?

Master Class English
When 13 November 2025
13:30 - 16:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Fred Dorsimont

    Fred Dorsimont

    Co-founder and Managing Director at Behaven

    Fred Dorsimont is co-founder & managing director of Behaven, a certified B Corp helping brands and organisations unlock measurable behaviour change. 

    Behaven combines behavioural science, marketing and systems thinking to: 

    • Identify the hidden barriers to change.
    • Design interventions that move people from intention to action.
    • Deliver results for people, planet and prosperity.

    Behaven has been working with IKEA, L’Oréal, WWF, and public sector clients across Europe to make behaviour change stick—at scale.

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Prices

  • UBA member : Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT)
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