How can you increase your success by setting appropriate objectives and goals, developing a corresponding strategy and measuring the right effects? In this training, we explain several guiding principles in light of the OGSM method. Your annual plan on a single A4 page.

OGSM - Objective, Goals, Strategies, Measures -  is a method that teaches you how to create a truly effective business or marketing plan. A plan that fits on one A4 page, enabling you to move from vision to action. It connects ambitious objectives to concrete activities. This method has been successfully applied worldwide by numerous organisations such as NASA, P&G, Coca-Cola,...

The OGSM method allows you to create a complete and structured business and marketing plan that fits on an A4 page. The layout of the plan and the connections between its elements are immediately clear, making it a powerful tool for tracking progress and staying focused on the goal. It’s also an ideal way to communicate the strategic or marketing plan to all team members.

What will you learn?

• the model, how it works and its benefits.
• the preparatory work: the only correct SWOT analysis.
• development: the essentials of a solid plan.
• what can you do with it? How to put it into practice?
• from your personal plan to the department’s plan.
• monitoring: the “traffic light” methodology.

For whom?

Ambitious Brand or Product Managers, Sales professionals, Project Managers, Entrepreneurs and those looking to get more out of their work and life.

Language

The training will be given in English and the slides of the presentation will be in English as well.
Participants may respond in the language of their choice.

"A clear overview of the models, complemented by numerous real-life examples."