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The core principles of value based pricing

How can you establish and optimise a successful pricing strategy?

Master Class English
When 2 April 2026
13:30 - 16:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

It is no secret that many entrepreneurs struggle with determining the price for their products or services. Establishing the right pricing strategy is challenging, especially when you have to consider factors such as competition, production costs and customer needs.

In recent years, pricing experts have advocated value-based pricing, and for good reason.

Companies that use a value-based pricing model can effectively increase profits, improve brand loyalty, strengthen brand value and attract new customers.

What will you learn?

  • You will gain insight into the importance of correct pricing.
  • You will learn what value-based pricing is and how it differs from other methods.
  • You will learn the five steps needed to successfully implement value-based pricing.
  • You will learn how other B2B and B2C companies apply this.

For whom?

Anyone involved in the pricing of products or services, such as roles within marketing, pricing, finance, revenue growth management,  product, customer insight and marketing intelligence.

Language

The training will be given in English and the slides of the presentation will be in English as well.
Participants may respond in the language of their choice.

Speakers

  1. Nicole Huyghe

    Nicole Huyghe

    CEO at boobook
    Nicole Huyghe is the CEO and founder of boobook, an international strategic consultancy firm specialising in understanding and analysing consumers. Boobook enables companies to make the right customer-focused and marketing decisions, particularly regarding product and pricing proposals, by bringi...
    Nicole Huyghe

    Nicole Huyghe

    CEO at boobook

    Nicole Huyghe is the CEO and founder of boobook, an international strategic consultancy firm specialising in understanding and analysing consumers. Boobook enables companies to make the right customer-focused and marketing decisions, particularly regarding product and pricing proposals, by bringing customer data and the resulting insights into the boardroom in an accessible way.

    Nicole holds an engineering degree from Ghent University and an MA in Applied Statistics from the University of California, Berkeley, and now has more than 25 years of experience in translating customer data into strategic insights.

    Nicole is a popular speaker at conferences and European universities. She also gives training courses/workshops on a variety of topics such as pricing, product development, customer segmentation and customer experience. She has also made a name for herself with her coaching sessions on data visualisation and visual storytelling.

    The boobook team has extensive expertise in analysis methods such as conjoint analysis, segmentation, driver analysis, decision tree analysis, etc. The team is deployed in various industrial sectors, both B2B and B2C: pharmaceuticals, automotive, finance, manufacturing, FMCG, retail, travel, etc.

Register

Sorry, the registration period is over.

Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
FAQ ?
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