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The core principles of value based pricing

How can you establish and optimise a successful pricing strategy?

Master Class English
When 2 April 2026
13:30 - 16:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Nicole Huyghe

    Nicole Huyghe

    CEO at boobook
    Nicole Huyghe is the CEO and founder of boobook, an international strategic consultancy firm specialising in understanding and analysing consumers. Boobook enables companies to make the right customer-focused and marketing decisions, particularly regarding product and pricing proposals, by bringi...
    Nicole Huyghe

    Nicole Huyghe

    CEO at boobook

    Nicole Huyghe is the CEO and founder of boobook, an international strategic consultancy firm specialising in understanding and analysing consumers. Boobook enables companies to make the right customer-focused and marketing decisions, particularly regarding product and pricing proposals, by bringing customer data and the resulting insights into the boardroom in an accessible way.

    Nicole holds an engineering degree from Ghent University and an MA in Applied Statistics from the University of California, Berkeley, and now has more than 25 years of experience in translating customer data into strategic insights.

    Nicole is a popular speaker at conferences and European universities. She also gives training courses/workshops on a variety of topics such as pricing, product development, customer segmentation and customer experience. She has also made a name for herself with her coaching sessions on data visualisation and visual storytelling.

    The boobook team has extensive expertise in analysis methods such as conjoint analysis, segmentation, driver analysis, decision tree analysis, etc. The team is deployed in various industrial sectors, both B2B and B2C: pharmaceuticals, automotive, finance, manufacturing, FMCG, retail, travel, etc.

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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