Speakers

1. 

   Mia Venken

   Expert at PitchPoint

   Mia joined PitchPoint at the end of 2023. She is a strong advocate for strengthening long-term relationships between brands and agencies, believing that this not only drives better results but also enhances well-being within the industry. Over the past year, she has focused on evaluating and opti...

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   Mia Venken

   Expert at PitchPoint

   Mia joined PitchPoint at the end of 2023. She is a strong advocate for strengthening long-term relationships between brands and agencies, believing that this not only drives better results but also enhances well-being within the industry. Over the past year, she has focused on evaluating and optimising brand-agency relationships. As a former COO of UBA, she continues her mission to support and improve the sector.

   Mia began her career in the newspaper industry. After starting at the advertising sales division, she became Commercial Manager of De Standaard. From 2006 to 2011, she helped transform De Standaard into a multimedia news brand, encompassing the newspaper, De Standaard Magazine, DS online, and DS mobile. In 2009, she received a Gold Effie Award in recognition of the outstanding results achieved.

   After De Standaard, Mia worked at UBA for 12 years. Within a few years, she successfully doubled UBA’s membership. From 2016 onwards, as COO and Board Member, she led the organisation’s digital transformation, playing a key role alongside CEO Chris Van Roey in turning UBA into a customer-centric membership organisation