Crisis management and communication
Do you really have an effective crisis plan?
Introduction
A powerful and interactive Master Class in which crisis communication expert Eveline De Ridder teaches you how to master any crisis with the right strategy, clarity and decisiveness.
What will you learn?
By the end of this Master Class, participants will:
- develop crisis awareness;
- understand how crises emerge today and which factors accelerate escalation;
- master the crisis communication process from detection to recovery;
- be able to formulate strong crisis messages;
- have tools to better advise and activate their organisation during a crisis;
- handle press, executives, social media and stakeholders more consciously under high pressure.
For whom?
This Master Class is ideal for marketing professionals, brand managers, external relations managers, spokespersons, CSR & public affairs professionals, executives and other leaders — in short, anyone whose role involves reputation risks or crisis situations.
Language
The training will be given in French and Dutch, the slides of the presentation will be in English.
Participants may respond in the language of their choice.
Speakers
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Eveline De Ridder
Partner at Whyte Corporate AffairsEveline De Ridder has 20 years of expertise in reputation management for companies and organisations. Before specialising in this field, she worked as a freelance journalist for Elle magazine and was active in event communication, where she coordinated projects such as the millennium celebrations...
Register
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Prices
- UBA member: Free. The participation fee is included in your company's annual membership contribution.
- Standard: € 430 (excl. VAT).
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