Content distribution strategy
How do you build a content distribution strategy that reaches the right audience through the right channels?
Introduction
In today’s digital landscape, creating content is not enough. Marketers also need a strong distribution strategy. In this training, participants learn how to translate marketing objectives into an effective content distribution plan with a focus on digital channels. We explore how to define clear objectives, identify target audiences, and select the most relevant digital platforms. The session also covers the strengths and best practices of key channels to help marketers distribute their content more strategically and effectively. Throughout the training, we also look at a variety of practical cases and real-life examples.
What will you learn?
- understand the key challenges marketers face in today’s digital distribution landscape;
- learn how to translate marketing objectives into a clear content distribution strategy;
- identify and prioritize the right target audiences for your content;
- select the most relevant digital channels based on your objectives and audience;
- understand the strengths and best practices of key digital platforms.
For whom?
- Marketing managers
- Digital marketers
- Content marketers
- Social media managers
- Communication professionals
The training is designed for professionals who want to improve how they distribute content and make more strategic choices in digital channels.
Language
The training will be given in English, the slides of the presentation will be in English.
Participants may respond in the language of their choice.
Speakers
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Pauline Lannoo
Head of Digital Strategy at The Fat LadyWith more than six years of experience in digital strategy and content marketing, Pauline Lannoo connects strategy, creation and performance. As Head of Digital Strategy at The Fat Lady, part of the North by Northwest group, she helps brands develop integrated content strategies where d...
Register
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Prices
- UBA member: Free. The participation fee is included in your company's annual membership contribution.
- Standard: € 430 (excl. VAT).
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