Speakers

1. 

   Pauline Lannoo

   Head of Digital Strategy at The Fat Lady

   With more than six years of experience in digital strategy and content marketing, Pauline Lannoo connects strategy, creation and performance. As Head of Digital Strategy at The Fat Lady, part of the North by Northwest group, she helps brands develop integrated content strategies where d...

   Read more

   @{Close}

   

   Pauline Lannoo

   Head of Digital Strategy at The Fat Lady

   With more than six years of experience in digital strategy and content marketing, Pauline Lannoo connects strategy, creation and performance. As Head of Digital Strategy at The Fat Lady, part of the North by Northwest group, she helps brands develop integrated content strategies where data, creativity and distribution work together. Pauline translates strategic objectives into concrete digital approaches with clear goals, measurable KPIs, well-defined audiences and a strong channel strategy.