Speakers

1. 

   Elke De Vuyst

   Head of Brand at Lidl

   Elke graduated in 2011 and has built a strong career in marketing, with experience across CRM, brand strategy, and both traditional and digital media. She started her career at Vanden Borre in 2015 and later grew within Fnac Vanden Borre, contributing to strengthening the brands through a 360&de...

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   Elke De Vuyst

   Head of Brand at Lidl

   Elke graduated in 2011 and has built a strong career in marketing, with experience across CRM, brand strategy, and both traditional and digital media.

   She started her career at Vanden Borre in 2015 and later grew within Fnac Vanden Borre, contributing to strengthening the brands through a 360° approach and a strong belief in the effectiveness of radio advertising.

   She is currently Head of Brand at Lidl Belgium & Luxembourg, where she leads the brand strategy with an integrated and ambitious vision.

   Passionate about her field, Elke enjoys inspiring, motivating and innovating every day.

2. 

   Sofie Verstreken

   Chief Strategy Officer at BBDO

   Sofie Verstreken started her career in research at Vlerick Business School before moving into the agency world. At BBDO Belgium, she grew from brand consultant to strategic director and is now Chief Strategy Officer. Between 2022 and 2024, she also experienced the advertiser side as Marketing Com...

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   Sofie Verstreken

   Chief Strategy Officer at BBDO

   Sofie Verstreken started her career in research at Vlerick Business School before moving into the agency world. At BBDO Belgium, she grew from brand consultant to strategic director and is now Chief Strategy Officer. Between 2022 and 2024, she also experienced the advertiser side as Marketing Communication Director for VTM. Alongside her professional career, she continues to teach whenever possible (Vlerick, VUB), as a way to share her passion for uncovering the (sometimes uncomfortable) human truths behind rational business challenges, and translating them into strong creative briefs.