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Five golden learnings for ROI in marketing

How to optimise your marketing investments?

Master Class English
When 15 September 2026
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Bart De Waele

    Bart De Waele

    Partner IKAg/Pitchpoint at IKAg
    Bart De Waele has more than 20 years of experience in the digital and agency landscape. He founded and led several Belgian digital agencies, including Netlash, Wijs and Duke & Grace. Today, as Founder & CEO at IKAg, he helps companies find the right marketing and digital agency partners a...
    Bart De Waele

    Bart De Waele

    Partner IKAg/Pitchpoint at IKAg

    Bart De Waele has more than 20 years of experience in the digital and agency landscape. He founded and led several Belgian digital agencies, including Netlash, Wijs and Duke & Grace. Today, as Founder & CEO at IKAg, he helps companies find the right marketing and digital agency partners and build successful collaborations. His extensive hands-on experience on the agency side gives him a unique perspective on what makes advertiser-agency partnerships work.
  2. Luc Suykens

    Luc Suykens

    CEO at UBA
    Education: MBA, Kellogg School, Northwestern University; Master in Applied Sciences, University of Antwerp. Professional Experience: 32-year marketing career at Procter & Gamble at local, regional, and global levels. Former Harley Procter Brand Vice President, P&G France, Belgium, and th...
    Luc Suykens

    Luc Suykens

    CEO at UBA
    • Education: MBA, Kellogg School, Northwestern University; Master in Applied Sciences, University of Antwerp.
    • Professional Experience: 32-year marketing career at Procter & Gamble at local, regional, and global levels. Former Harley Procter Brand Vice President, P&G France, Belgium, and the Netherlands.
    • Current Position: CEO of UBA.
    • Awards: Marketer of the Year (2004), Master Marketer (2008), Alumnus of the Year (2019), University of Antwerp.

    32 years of experience in marketing at local, regional, and global levels in brand building, including 22 years as Director/Vice President.

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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