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Five golden learnings for ROI in marketing

How to optimise your marketing investments?

Master Class English
When 15 September 2026
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Bart De Waele

    Bart De Waele

    Partner at IKAg
    Bart De Waele is the founder and managing partner of IKAg, helping companies find and select the right digital or marketing agency. He was CEO of agency Netlash/Wijs/Duke & Grace from 2006 to 2022, which he successfully sold. Bart is the author of the book Marketing zonder migraine ...
    Bart De Waele

    Bart De Waele

    Partner at IKAg

    Bart De Waele is the founder and managing partner of IKAg, helping companies find and select the right digital or marketing agency. He was CEO of agency Netlash/Wijs/Duke & Grace from 2006 to 2022, which he successfully sold. Bart is the author of the book Marketing zonder migraine and serves on multiple boards and advisory councils, and is an active investor in the Belgian tech and marketing ecosystem.

    Education: Accountancy (Piho Gent); Usability Engineer (KU Leuven); Vlerick, Solvay, and Guberna.

    Professional Experience: Founder & CEO of Netlash/Wijs/Duke & Grace (2006–2022); Managing Partner at IKAg (2024–).

    Current Professional Activity: Managing Partner at IKAg; Board member at publiq and MuseumPasMusées; Advisory board member at ten companies including Syntra-MVL.

    Expertise: 20+ years of entrepreneurship at the intersection of technology and marketing. Specialized in agency selection, digital strategy, and building impactful companies.
  2. Luc Suykens

    Luc Suykens

    CEO at UBA
    Education: MBA, Kellogg School, Northwestern University; Master in Applied Sciences, University of Antwerp. Professional Experience: 32-year marketing career at Procter & Gamble at local, regional, and global levels. Former Harley Procter Brand Vice President, P&G France, Belgium, and th...
    Luc Suykens

    Luc Suykens

    CEO at UBA
    • Education: MBA, Kellogg School, Northwestern University; Master in Applied Sciences, University of Antwerp.
    • Professional Experience: 32-year marketing career at Procter & Gamble at local, regional, and global levels. Former Harley Procter Brand Vice President, P&G France, Belgium, and the Netherlands.
    • Current Position: CEO of UBA.
    • Awards: Marketer of the Year (2004), Master Marketer (2008), Alumnus of the Year (2019), University of Antwerp.

    32 years of experience in marketing at local, regional, and global levels in brand building, including 22 years as Director/Vice President.

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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