UBA Trends Day 2019
De UBA Trends Day is de laatste jaren uitgegroeid tot dé referentie binnen de communicatie- en mediawereld en biedt aan meer dan 1.400 professionals een dag vol inspiratie. Wilt u ook bij zijn met de laatste trends op vlak van communicatie, consumer insights, merken en media? Dan mag u de UBA Trends Day niet missen.
Speakers
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Dalilla Hermans (BE)
AuthorEver since her talked-about appearance on the popular Flemish celebrity TV quiz De Slimste Mens ter Wereld (The Smartest Person in the World), this bubbly author and journalist has become a household name in Flanders. Dalilla Hermans was born in Rwanda but raised in the Belgian Kempen region. In addition to her work as a freelance journalist for Charlie Magazine and Flemish newspaper De Standaard, amongst others, she has written an autobiographical and children’s book. Her roots and experiences with racism have given her a mission: to transcend the polarisation in our society and encourage dialogue between people regardless of their origins
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ianka Fleerackers (BE)
HostChief Storyteller and Master of Moderation & Interaction
Moderates, facilitates and presents events, congresses and conventions in several languages, using different working methods.
She trains and coaches public speakers in how to bring their message, vision or story to the public. We teach them how to speak to live audiences, traditional and new media.
Ianka is passionate about digital innovation, (digital) entrepreneurship and our ever-changing society. -
Jenni Romaniuk (AUS)
Research Professor, Associate Director @ Australian Ehrenberg-Bass institute, Author & Co-Author 'How Brands Grow'When you hear the name Jenni Romaniuk, you automatically think of Distinctive Asset Grid. (And if that isn´t the case for you yet, that’s sure to change after the UBA Trends Day 2019.) Jenni is research professor for the Australian Ehrenberg-Bass Institute, the world´s largest marketing research institution, as well as co-author of How Brands Grow (together with Byron Sharp).
Jenni´s mission: banish myths and pseudo-scientific insights about marketing to the realm of fables. Enter the Distinctive Asset Grid, developed by Jenni and used around the world as an instrument to measure the power and strategic potential of brands. Long live evidence-based marketing methods!
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Jitske Kramer (NL)
Corporate Anthropologist, Founder HumanDimensions, AuthorJitske Kramer travels the world to learn, from traditional healers, leaders, surprising innovators or random passers-by. She looks at the world from an anthropologist’s point of view. She was the one to introduce the Netherlands to Deep Democracy, an innovative method of inclusive decision-making. How to build strong tribes and strengthen mutual relationships? Through powerful lectures and books she transplants her knowledge to the world of organisation, collaboration and leadership. To heighten the impact and results of individuals and groups (and simply to make the world a more beautiful place). She trains people so that we never have to sit through another meeting. She involves the listener in stories that create room for a new approach to how we look and operate. What is familiar gradually becomes alien. And what is alien becomes familiar.
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Jozefien Daelemans (BE)
Chief Editor at Charlie MagazineJozefien Daelemans is all about the digital world. For ten years, she made sure women’s magazines were nice to look at as an art director, until she decided to create her own in 2014. Today she heads the editing department of online Charlie Magazine. She believes that how we view ourselves is largely determined by how women (and men) are portrayed in the media and as a magazine editor, entrepreneur and feminist, she sees it as her mission to change our self-image for the better through realistic role models and honest portrayals.
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Martin Lindstrom (DK)
Branding Expert, Author, Founder at Lindstrom CompanyHe creeps into your brain*. He lives in your house**. He leaves no opportunity unused to expose your deepest desires. Sounds freaky? Well, he is freakingfantastic at what he does: translating what you really want into pioneering products, brands and shopping experiences. He’s Martin Lindstrom, the world’s leading brand builder and advisor to such big names as Coca-Cola, Nestlé, Red Bull, Walt Disney, Burger King… (and the list goes on). Martin has written numerous bestsellers and, according to Time Magazine, he’s one of the world´s 100 most influential people. If there’s one person who knows whether brands already have one foot in the grave, it would be Martin.
*He pioneers with the latest insights from the neurosciences and consumer psychology
**He has observed the behaviour of more than 2,200 families in 77 countries
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Meabh Quoirin (UK)
Co-owner & CEO at Foresight FactoryMeabh Quoirin is a pioneer. As the CEO and co-owner of Foresight Factory, she is an expert in charting new paths to the future. This flamboyant Irish key voice uses consumer analysis to predict fundamental trends and shares surprising insights with the general public as a LinkedIn Influencer. She has helped clients to integrate these trends into their policy decisions worldwide for more than two decades. Meabh helps to outline the strategies for organisations such as Coca Cola, Bacardi, SABMiller, Adidas, Chivas and Nissan.
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Nils Müller (DE)
Founder & CEO TRENDONEThe backwards time traveller: that´s how you might describe the German Nils Müller. It wouldn´t be out of place on his business card as a poetic touch under the more objective ´CEO of trend research agency TrendONE´. As the founder of LaFutura, Nils works together so intensely with futurists and visionary thinkers that he lives more in 2029 than in the present. He sees with crystal clarity how now scarcely observable microtrends and innovations will develop into the new order of the day
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Peter Hinssen (BE)
Co-founder Nexxworks at Co-founder & Partner nexxworksHe lives on an eighteenth-century farmstead in the bucolic Zwalm region. How to introduce a man who really requires no introduction? With this little fact, for example. Peter Hinssen has been called a serial entrepreneur (and, as founder of five successful companies, that´s perfectly true) and is known far and wide as a man with mind-boggling insights into the disruptive impact of digital technology on all of us (another well-justified reputation). With his current company, nexxworks, he helps organisations innovate and prepares them to score The Day After Tomorrow - which also happens to be the title of his most recent book.
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Tom Fishburne (US)
Founder Marketoonist & AuthorTom Fishburne does what most of us – whether or not openly – sometimes also like to do, only better: make fun of reality. On the benches of Harvard Business School - not exactly the Mecca of humour - Tom rediscovers an old passion: cartoons. After his studies, marketeer Tom goes to work for very serious companies like General Mills and Nestlé. His cartoonish way of viewing things persists and addresses itself to the business world, advertising and marketing. So embarrassingly realistic that you’re sometimes made uncomfortable by them. With "Marketoonist", Tom is taking it a step further and devoting his talent to striking content campaigns.
Register
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Prices
Standaard Ticket prijs
- 555 euro (excl. BTW)
- UBA-leden: 295 euro (excl. BTW)
Indien u vragen heeft omtrent uw inschrijving, contacteer Stephanie Farrow via mail event@ubabelgium.be
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