UBA Trends Day 2019
De UBA Trends Day is de laatste jaren uitgegroeid tot dé referentie binnen de communicatie- en mediawereld en biedt aan meer dan 1.400 professionals een dag vol inspiratie. Wilt u ook bij zijn met de laatste trends op vlak van communicatie, consumer insights, merken en media? Dan mag u de UBA Trends Day niet missen.
Schedule
Registration & Breakfast
Event Host Ianka Fleerackers
Welcome by Philippe Wallez, UBA’s president
Trends in Strategy & Branding. Why Brands are Dying and What’s Next....?
"If you knew everything about tomorrow, what would you do differently today?" On March 21st we posed that question to Martin Lindstrom, a Dane who has amassed an imposing list of awards as a clairvoyant. He predicted Facebook two years before anyone had heard of the social network, and described Google´s revenue model two years before the search engine went online. At the UBA Trends Day 2019 he is again putting the pedal to the metal and demonstrating what impact the very latest (and still embryonic) technologies will have on marketing and branding. It is – oh yes, once again! – time to adjust your marketing strategies. Fortunately, Martin is there to lend a hand and give you the tools for gaining a big lead over the competition.
Consumer Trends. The Hottest Trends for 2019.
Which main trends are driving today's consumers? Meabh Quoirin introduces you to the most important trends for 2019. Even if you do not have unlimited budgets, you can still make optimal use of your consumer touchpoints if you get to the bottom of the hottest trends. Benefit from the latest insights into consumer behaviour that characterise our social-commercial era. Meabh reveals how to get your brand in the spotlight in this attention economy. Fight the giants that are dominating the consumer market.
Coffee Break
Trends in Brand Building. Branding in the Era of Fragmentation: How to Bend without Breaking
In a world where everything’s changing and new technologies are constantly emerging, it’s more important than ever to have an anchor point. Throw innovation and creative ideas into the battle to cause disruption in the market, but hold firm to your distinctive assets, that which makes your brand stand out.
Every new touchpoint has its strengths - but you undermine them in no time if your branding isn´t good. Each touchpoint has its weaknesses - and if you don´t know them, you can cripple your brand. Help? Assistance comes from Jenni´s Distinctive Asset Palette. She teaches you how to use this tool in order to optimise your brand identity and what framework you should adopt to evaluate and exploit an ever-changing environment. In addition, you´ll be taking her latest book “Building Distinctive Brand Assets” and learnings back home with you
4 Strong Women about Inclusion-Diversity & Unstereotype Advertising
Kunnen adverteerders bijdragen tot een meer diverse, meer inclusieve en minder stereotiepe wereld? Het antwoord is ‘ja’. Diversiteit, inclusie, stereotiepe beeldvorming… het zijn mooie woorden die lege dozen blijven als er geen concrete invulling is. Met het wereldwijde initiatief #Unstereotype Alliance engageren gerenommeerde adverteerders zich om met hun reclameboodschappen sociale, culturele en economische ontwikkelingen te ondersteunen. En u? Hoe pakt u dat aan binnen uw bedrijf? Hoe vertaalt u die trends in een succesvolle bedrijfsstrategie? En welk effect heeft dat op uw communicatie?
Vier straffe madammen leggen de bal voor doel. U (v/m/o) hoeft alleen nog maar binnen te koppen.
Trends in Diversity & Inclusion. How to Engage your Organization
Inclusion is quickly on the cutting edge when it comes to living with different groups, because it’s about who has to adapt to whom. What do we think is normal and what is not, who decides what, who is allowed to participate and, above all, who is not. Topics that we do not talk about lightly with each other. Jitske Kramer looks at inclusion as a jam session. In Jam Cultures everyone dares to let their own sound be heard, in order to come to a better whole together, in constant coordination. With truth and dare. With power and love. With powerful boundaries and loving attention. Hard and soft at the same time.
Jozefien Daelemans (BE) Chief Editor at Charlie Magazine
Trends in Advertising. How to Unstereotype Advertising
In commercials men drink beer and drive fast cars. Women smile, sipping tea as they do the dishes. Almost everyone is slim and white, apart from the coloured athlete who is promoting sports shoes. Our commercials are full of stereotypes but do they match today’s society? Jozefien, Dalilla and Soe remove your blinkers. Soe challenges clichés in advertising in her usual humorous way but the question is how we can do things differently. Jozefien and Dalilla are happy to oblige. Not only do they give their interpretation of the issue with figures and all, but they also come up with practical tips on how to avoid stereotypes in advertising and communication
Lunch Break
Trends in Technology. The Trend Challenge. The World in 2029
Keep your sunglasses at hand. The future is clearly dawning on the horizon, and Nils is only too happy to help you stare right into the light. "A fireworks of ideas", he even calls it. In The Trend Challenge, Nils divides the public up into teams and lets them try to outdo each other. He presents microtrends and technologies that already exist, but which will only have a major impact on our day-to-day lives in the future.
Nils leaves no medium unused in order to reveal the world of 2029 to you via an intelligent show. After this keynote, you´ll have no more excuse for being unprepared for the future. How much more innovative can innovative still be?
Trends in Innovation. Always in Beta: Building a Marketing Culture of Innovation
Marketing is in a constant state of flux. Success requires continuous experimentation and questioning out-of-date marketing playbooks. With his Marketoonist cartoons and case studies, Tom will unpack the “Always In Beta” mindset that organizations need to adopt in order to develop remarkable marketing. He will frame ways to build a culture that champions creativity and overcomes idea killers. No idea is born perfect, and innovation requires the collective creative efforts of everyone in an organization.
In this talk, Tom will use visual storytelling as a metaphor for creativity and teach how doodling is the simplest form of prototyping
Coffee Break
Trends in Society. Societal Impact of Technology
Technology accelerates changes in every business. Anyone who denies this isn´t living in the 21st century. “Software eats up the world” is an oft-heard expression, but platforms consume even more quickly. After business, is technology also redrawing society? And will these changes also be improvements? Never before has technology offered so many opportunities to help us with such fundamental challenges as the environment, energy and the circular economy. Yet the same technology might at the same time completely decimate our labour market. Will technology help us to reform our society? Is humanity making a great leap forward?
Networking Drink
Register
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Prices
Standaard Ticket prijs
- 555 euro (excl. BTW)
- UBA-leden: 295 euro (excl. BTW)
Indien u vragen heeft omtrent uw inschrijving, contacteer Stephanie Farrow via mail event@ubabelgium.be
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