UBA Trends Day 2019
De UBA Trends Day is de laatste jaren uitgegroeid tot dé referentie binnen de communicatie- en mediawereld en biedt aan meer dan 1.400 professionals een dag vol inspiratie. Wilt u ook bij zijn met de laatste trends op vlak van communicatie, consumer insights, merken en media? Dan mag u de UBA Trends Day niet missen.
Introduction
Bekijk hier de lijst van bedrijven ingeschreven voor de UBA Trends Day 2019
Waarom mag u de UBA Trends Day niet missen?
- U krijgt een overzicht van de nieuwste trends op vlak van communicatie, consumer insights, merken en media.
- U wordt geïnspireerd door 10 topsprekers. Alle presentaties worden in het Engels gegeven.
- De UBA Trends Day is dé referentie in de sector en trekt jaarlijks meer dan 1.400 professionals aan, dé gelegenheid dus om te netwerken met collega’s CEO’s, adverteerders en communicatiespecialisten.
- Een volledige dag om ideeën op te doen om uw bedrijf of merk naar een hoger niveau te tillen.
Kortom, dankzij de UBA Trends Day bent u weer helemaal bij, en dat in één dag. Afspraak op 21 maart 2019 in Brussels Expo!
Schedule
Registration & Breakfast
Event Host Ianka Fleerackers
Welcome by Philippe Wallez, UBA’s president
Trends in Strategy & Branding. Why Brands are Dying and What’s Next....?
"If you knew everything about tomorrow, what would you do differently today?" On March 21st we posed that question to Martin Lindstrom, a Dane who has amassed an imposing list of awards as a clairvoyant. He predicted Facebook two years before anyone had heard of the social network, and described Google´s revenue model two years before the search engine went online. At the UBA Trends Day 2019 he is again putting the pedal to the metal and demonstrating what impact the very latest (and still embryonic) technologies will have on marketing and branding. It is – oh yes, once again! – time to adjust your marketing strategies. Fortunately, Martin is there to lend a hand and give you the tools for gaining a big lead over the competition.
Consumer Trends. The Hottest Trends for 2019.
Which main trends are driving today's consumers? Meabh Quoirin introduces you to the most important trends for 2019. Even if you do not have unlimited budgets, you can still make optimal use of your consumer touchpoints if you get to the bottom of the hottest trends. Benefit from the latest insights into consumer behaviour that characterise our social-commercial era. Meabh reveals how to get your brand in the spotlight in this attention economy. Fight the giants that are dominating the consumer market.
Coffee Break
Trends in Brand Building. Branding in the Era of Fragmentation: How to Bend without Breaking
In a world where everything’s changing and new technologies are constantly emerging, it’s more important than ever to have an anchor point. Throw innovation and creative ideas into the battle to cause disruption in the market, but hold firm to your distinctive assets, that which makes your brand stand out.
Every new touchpoint has its strengths - but you undermine them in no time if your branding isn´t good. Each touchpoint has its weaknesses - and if you don´t know them, you can cripple your brand. Help? Assistance comes from Jenni´s Distinctive Asset Palette. She teaches you how to use this tool in order to optimise your brand identity and what framework you should adopt to evaluate and exploit an ever-changing environment. In addition, you´ll be taking her latest book “Building Distinctive Brand Assets” and learnings back home with you
4 Strong Women about Inclusion-Diversity & Unstereotype Advertising
Kunnen adverteerders bijdragen tot een meer diverse, meer inclusieve en minder stereotiepe wereld? Het antwoord is ‘ja’. Diversiteit, inclusie, stereotiepe beeldvorming… het zijn mooie woorden die lege dozen blijven als er geen concrete invulling is. Met het wereldwijde initiatief #Unstereotype Alliance engageren gerenommeerde adverteerders zich om met hun reclameboodschappen sociale, culturele en economische ontwikkelingen te ondersteunen. En u? Hoe pakt u dat aan binnen uw bedrijf? Hoe vertaalt u die trends in een succesvolle bedrijfsstrategie? En welk effect heeft dat op uw communicatie?
Vier straffe madammen leggen de bal voor doel. U (v/m/o) hoeft alleen nog maar binnen te koppen.
Trends in Diversity & Inclusion. How to Engage your Organization
Inclusion is quickly on the cutting edge when it comes to living with different groups, because it’s about who has to adapt to whom. What do we think is normal and what is not, who decides what, who is allowed to participate and, above all, who is not. Topics that we do not talk about lightly with each other. Jitske Kramer looks at inclusion as a jam session. In Jam Cultures everyone dares to let their own sound be heard, in order to come to a better whole together, in constant coordination. With truth and dare. With power and love. With powerful boundaries and loving attention. Hard and soft at the same time.
Jozefien Daelemans (BE) Chief Editor at Charlie Magazine
Trends in Advertising. How to Unstereotype Advertising
In commercials men drink beer and drive fast cars. Women smile, sipping tea as they do the dishes. Almost everyone is slim and white, apart from the coloured athlete who is promoting sports shoes. Our commercials are full of stereotypes but do they match today’s society? Jozefien, Dalilla and Soe remove your blinkers. Soe challenges clichés in advertising in her usual humorous way but the question is how we can do things differently. Jozefien and Dalilla are happy to oblige. Not only do they give their interpretation of the issue with figures and all, but they also come up with practical tips on how to avoid stereotypes in advertising and communication
Lunch Break
Trends in Technology. The Trend Challenge. The World in 2029
Keep your sunglasses at hand. The future is clearly dawning on the horizon, and Nils is only too happy to help you stare right into the light. "A fireworks of ideas", he even calls it. In The Trend Challenge, Nils divides the public up into teams and lets them try to outdo each other. He presents microtrends and technologies that already exist, but which will only have a major impact on our day-to-day lives in the future.
Nils leaves no medium unused in order to reveal the world of 2029 to you via an intelligent show. After this keynote, you´ll have no more excuse for being unprepared for the future. How much more innovative can innovative still be?
Trends in Innovation. Always in Beta: Building a Marketing Culture of Innovation
Marketing is in a constant state of flux. Success requires continuous experimentation and questioning out-of-date marketing playbooks. With his Marketoonist cartoons and case studies, Tom will unpack the “Always In Beta” mindset that organizations need to adopt in order to develop remarkable marketing. He will frame ways to build a culture that champions creativity and overcomes idea killers. No idea is born perfect, and innovation requires the collective creative efforts of everyone in an organization.
In this talk, Tom will use visual storytelling as a metaphor for creativity and teach how doodling is the simplest form of prototyping
Coffee Break
Trends in Society. Societal Impact of Technology
Technology accelerates changes in every business. Anyone who denies this isn´t living in the 21st century. “Software eats up the world” is an oft-heard expression, but platforms consume even more quickly. After business, is technology also redrawing society? And will these changes also be improvements? Never before has technology offered so many opportunities to help us with such fundamental challenges as the environment, energy and the circular economy. Yet the same technology might at the same time completely decimate our labour market. Will technology help us to reform our society? Is humanity making a great leap forward?
Networking Drink
Speakers
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Dalilla Hermans (BE)
AuthorEver since her talked-about appearance on the popular Flemish celebrity TV quiz De Slimste Mens ter Wereld (The Smartest Person in the World), this bubbly author and journalist has become a household name in Flanders. Dalilla Hermans was born in Rwanda but raised in the Belgian Kempen region. In addition to her work as a freelance journalist for Charlie Magazine and Flemish newspaper De Standaard, amongst others, she has written an autobiographical and children’s book. Her roots and experiences with racism have given her a mission: to transcend the polarisation in our society and encourage dialogue between people regardless of their origins
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ianka Fleerackers (BE)
HostChief Storyteller and Master of Moderation & Interaction
Moderates, facilitates and presents events, congresses and conventions in several languages, using different working methods.
She trains and coaches public speakers in how to bring their message, vision or story to the public. We teach them how to speak to live audiences, traditional and new media.
Ianka is passionate about digital innovation, (digital) entrepreneurship and our ever-changing society. -
Jenni Romaniuk (AUS)
Research Professor, Associate Director @ Australian Ehrenberg-Bass institute, Author & Co-Author 'How Brands Grow'When you hear the name Jenni Romaniuk, you automatically think of Distinctive Asset Grid. (And if that isn´t the case for you yet, that’s sure to change after the UBA Trends Day 2019.) Jenni is research professor for the Australian Ehrenberg-Bass Institute, the world´s largest marketing research institution, as well as co-author of How Brands Grow (together with Byron Sharp).
Jenni´s mission: banish myths and pseudo-scientific insights about marketing to the realm of fables. Enter the Distinctive Asset Grid, developed by Jenni and used around the world as an instrument to measure the power and strategic potential of brands. Long live evidence-based marketing methods!
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Jitske Kramer (NL)
Corporate Anthropologist, Founder HumanDimensions, AuthorJitske Kramer travels the world to learn, from traditional healers, leaders, surprising innovators or random passers-by. She looks at the world from an anthropologist’s point of view. She was the one to introduce the Netherlands to Deep Democracy, an innovative method of inclusive decision-making. How to build strong tribes and strengthen mutual relationships? Through powerful lectures and books she transplants her knowledge to the world of organisation, collaboration and leadership. To heighten the impact and results of individuals and groups (and simply to make the world a more beautiful place). She trains people so that we never have to sit through another meeting. She involves the listener in stories that create room for a new approach to how we look and operate. What is familiar gradually becomes alien. And what is alien becomes familiar.
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Jozefien Daelemans (BE)
Chief Editor at Charlie MagazineJozefien Daelemans is all about the digital world. For ten years, she made sure women’s magazines were nice to look at as an art director, until she decided to create her own in 2014. Today she heads the editing department of online Charlie Magazine. She believes that how we view ourselves is largely determined by how women (and men) are portrayed in the media and as a magazine editor, entrepreneur and feminist, she sees it as her mission to change our self-image for the better through realistic role models and honest portrayals.
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Martin Lindstrom (DK)
Branding Expert, Author, Founder at Lindstrom CompanyHe creeps into your brain*. He lives in your house**. He leaves no opportunity unused to expose your deepest desires. Sounds freaky? Well, he is freakingfantastic at what he does: translating what you really want into pioneering products, brands and shopping experiences. He’s Martin Lindstrom, the world’s leading brand builder and advisor to such big names as Coca-Cola, Nestlé, Red Bull, Walt Disney, Burger King… (and the list goes on). Martin has written numerous bestsellers and, according to Time Magazine, he’s one of the world´s 100 most influential people. If there’s one person who knows whether brands already have one foot in the grave, it would be Martin.
*He pioneers with the latest insights from the neurosciences and consumer psychology
**He has observed the behaviour of more than 2,200 families in 77 countries
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Meabh Quoirin (UK)
Co-owner & CEO at Foresight FactoryMeabh Quoirin is a pioneer. As the CEO and co-owner of Foresight Factory, she is an expert in charting new paths to the future. This flamboyant Irish key voice uses consumer analysis to predict fundamental trends and shares surprising insights with the general public as a LinkedIn Influencer. She has helped clients to integrate these trends into their policy decisions worldwide for more than two decades. Meabh helps to outline the strategies for organisations such as Coca Cola, Bacardi, SABMiller, Adidas, Chivas and Nissan.
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Nils Müller (DE)
Founder & CEO TRENDONEThe backwards time traveller: that´s how you might describe the German Nils Müller. It wouldn´t be out of place on his business card as a poetic touch under the more objective ´CEO of trend research agency TrendONE´. As the founder of LaFutura, Nils works together so intensely with futurists and visionary thinkers that he lives more in 2029 than in the present. He sees with crystal clarity how now scarcely observable microtrends and innovations will develop into the new order of the day
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Peter Hinssen (BE)
Co-founder Nexxworks at Co-founder & Partner nexxworksHe lives on an eighteenth-century farmstead in the bucolic Zwalm region. How to introduce a man who really requires no introduction? With this little fact, for example. Peter Hinssen has been called a serial entrepreneur (and, as founder of five successful companies, that´s perfectly true) and is known far and wide as a man with mind-boggling insights into the disruptive impact of digital technology on all of us (another well-justified reputation). With his current company, nexxworks, he helps organisations innovate and prepares them to score The Day After Tomorrow - which also happens to be the title of his most recent book.
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Tom Fishburne (US)
Founder Marketoonist & AuthorTom Fishburne does what most of us – whether or not openly – sometimes also like to do, only better: make fun of reality. On the benches of Harvard Business School - not exactly the Mecca of humour - Tom rediscovers an old passion: cartoons. After his studies, marketeer Tom goes to work for very serious companies like General Mills and Nestlé. His cartoonish way of viewing things persists and addresses itself to the business world, advertising and marketing. So embarrassingly realistic that you’re sometimes made uncomfortable by them. With "Marketoonist", Tom is taking it a step further and devoting his talent to striking content campaigns.
Register
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Prices
Standaard Ticket prijs
- 555 euro (excl. BTW)
- UBA-leden: 295 euro (excl. BTW)
Indien u vragen heeft omtrent uw inschrijving, contacteer Stephanie Farrow via mail event@ubabelgium.be
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