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Brand Building College

The Brand Building College is a four-day training programme specifically designed for junior marketers and professionals who are new to the role of Brand Manager. Around ten recognised experts will guide you through how to build a strong brand, combining theory, practical exercises and inspiring business cases.

English Brand Building College
When 30 September 2025 14 October 2025 6 November 2025 2 December 2025
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

The 4-day program is spread over several months, covering all aspects of brand building:

  • Brand strategy and innovation
  • Consumer insights and customer experiences
  • Communication, briefing, strategic planning, and creativity
  • Media, digital communication, and activation

A unique concept:

  • We enlist around ten well-known professionals, each a specialist in their field.
  • Passionate speakers who inspire participants through their technical expertise and dedication to the industry.
  • The speakers illustrate their points with leading and current examples.

Practical Details:

  • For whom? Beginner marketing and junior brand managers.
  • When? We organize two series of 4 days each year, in spring and autumn.
  • Where? In-person at UBA, complemented by online Training 24/7 that can be completed at one’s own pace.
  • Language? Each session will be conducted in English.

Register

Sorry, the registration period is over.

Training 24/7 as preparation

Day 1: Strategic Brand Activation

Day 2: Target audience

Day 3: Media Landscape & Agency Briefing

Day 4: Brand Activation

Prices

  • For UBA brand members, participation is free.
  • For UBA expertise and media members, the participation fee is € 1,720 (excluding VAT).
  • Each company may register a maximum of two employees per edition.
  • Candidates may have a maximum of 3 years of experience in communication.
  • The rule is: “First come, first served.”
  • Out of respect for those we must turn away due to limited capacity, we ask participants to commit to the entire program.
  • Only participants who have attended all 4 sessions will receive a certificate upon completion.
  • Please send your registration request via email to contact@ubabelgium.be.
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