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Data management : tips voor uw mediacontract

Zaki Lahbib, Expert Paid Media
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Nu het einde van de third party cookie er aankomt zijn adverteerders steeds meer bezig met data om minder afhankelijk te zijn van derdepartij oplossingen zoals precies de cookie. 

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Stores the type of traffic source that explains how the visitor reached your website.

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Name Vendor Description Expiry
bcookie LinkedIn

Used by LinkedIn to track the use of embedded services.

 180 days
li_fat_id LinkedIn

Member indirect identifier for Members for conversion tracking, retargeting, analytics

 1 month
li_gc LinkedIn

Used to store guest consent to the use of cookies for non-essential purposes

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li_sugr LinkedIn

Used to make a probabilistic match of a user's identity.

 90 days
lidc LinkedIn

To facilitate data center selection.

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pbVisitorID UBA

Identification of returning visitors

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