UBA Master Classes: January - June 2026
Discover the training calendar for spring 2026 below. This inspiring program combines online and on-site courses, specially designed to support you in a constantly changing world.
Continuing to invest in your knowledge is essential for growth. With our Master Classes, you get the opportunity to learn from the best experts in the field. Don’t miss this unique chance!
Act fast, as the number of places per course is limited. First come, first served!
Agency
- Agency remuneration & evaluation I ONLINE
Artificial Intelligence
- AI for content creation process I ONLINE
- Art of prompting in marketing I ONLINE
- Introduction to copywriting with AI I ONLINE
- Generative Engine Optimisation I NEW I ONLINE
- Introduction to AI in marketing I ONLINE
- Introduction to image generation with AI I ONLINE
- Implementing AI in teams and organisations I ONLINE
- Responsible AI for advertisers I NEW
- Introduction to agentic AI I NEW I ONLINE
Brand Strategy
- Brand activation strategy
- Business plan effectiveness: OGSM advanced
- Business plan effectiveness : OGSM basics
- Revenue growth management
- Mastering customer experience management (advanced)
- Elevating brands on LinkedIn
Content
Data & Technology
- Effective first-party data strategy
- Introduction to MarTech platforms I ONLINE
- Google Analytics 4 I ONLINE
- Email marketing strategy I NEW I ONLINE
E-commerce & Sales
- Optimising the performance of your webshop
- Build an effective strategic sales plan I FULL DAY
- The core principles of value based pricing
- Masterful presentations
- In-store communication I ONLINE
Employer Branding
Media
- Media strategy evaluation
- Total Video Advertising
- From guesswork to growth: how MMM transforms your strategy I NEW
- Powering brands through publishing: strategy, trust & impact I NEW
- Media & creativity