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The Training 24/7 video trainings are designed for every team member, whether they need a refresher or are looking to transition to a new specialization, regardless of years of experience.

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Learn at your own pace

In over 40 video trainings, you'll discover the fundamentals of today's marketing topics. From gaining insights into your consumers to practical tips on how to apply those insights on TikTok or in a radio ad, here you'll learn about every aspect of marketing and communication, from idea to successful execution.

Practical info

  • Free and exclusive for all our members
  • Available 24/7
  • Watch and rewatch at your own pace
  • Divided into short videos
MC practical info

All video trainings

Direct mail

How do I reach my consumers through their letterbox?

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(Digital) Outdoor

When is using billboards and digital panels interesting?

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Facebook, Instagram and LinkedIn

How to grasp paid social basics?

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Online targeting

How to choose the right media & techniques to reach your target?

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Media Carbon Calculator

How to integrate the Media Carbon Calculator from CommToZero into your campaigns

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Carbon Production Calculator

How to integrate CommToZero's Production Carbon Calculator into your campaigns?

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Avoid Greenwashing

How to Detect and Avoid Greenwashing in Your Communication

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Navigate Sustainability Reporting

How to Prepare for the New Sustainability Reporting Requirements?

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Basics in legal for marketeers

How can you avoid legal issues in your communication?

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Media-audits & contracts

Why and how should you organise a media audit?

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What are the key pillars to measure brand strength?

Which key brand equity pillars should you measure and track to assess your brand performance?

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Influencer marketing

What is influencer marketing and why should you integrate it into your brand strategy?

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Content distribution

What are the key distribution channels to reach your target audience?

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Digital marketing strategy

What are the pillars of a strong digital marketing strategy?

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Instore communication

How do you convince your shoppers with strong in-store communication?

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Media & effectiveness measurement

How do you measure the success of a campaign and its impact on your marketing KPIs?

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Building a meaningful brand

How do you build a meaningful brand in the post-purpose era?

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Category Management

How do I build an in-store brand?

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CRM strategy

How do you use a CRM strategy to improve relationships with your consumers?

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Data driven customer activation

How to activate your consumers with data and technologies?

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Demystifying consumer research methods

What strategic questions should you answer when setting up consumer research?

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Consumer insights

What drives consumers?

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Innovation strategy management

How do I create successful innovations for my brand?

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Brand strategy

How do I identify and build a strong brand?

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Communication strategy

How to build an authentic and efficient communication strategy?

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Performance Marketing

How can I leverage data for effective marketing?

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Video for content marketing

Why invest now in video marketing?

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Social media (organic)

How can I increase my organic reach on social media?

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Newspapers & magazines

What role does print media play in a strategic communication plan?

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Radio advertising

When, why, and how should I use radio in my communication plan?

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Snapchat, Pinterest & TikTok

What do you need to know about paid campaigns on Snapchat, Pinterest & TikTok?

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Offline targeting

How does targeting work in non-digital media?

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E-commerce legal

What legal and administrative requirements must my webshop comply with?

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E-commerce marketplaces

How do I sell and advertise on online marketplaces?

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Direct-to-consumer E-commerce

How to set-up and manage my own e-commerce business?

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E-commerce basics

What are the trends & challenges in e-commerce?

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Introduction to data strategy

How to make your data marketing future-proof?

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Marketing technology platforms

How do you use the new AdTech and MarTech solutions?

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Advertising formats

How to choose the right advertising formats?

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Customer data protection

Digital marketing and data protection: can we make that marriage work?

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Content marketing strategy

Why content marketing and how to develop a Strategy?

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Cookieless marketing

How to target and activate in a cookieless world?

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Search engine optimisation

How to increase traffic with SEO?

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Design thinking for UX

How to create user-centric digital experiences through design thinking?

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Digital trends

What are the digital trends today?

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Customer journey

How to use the customer journey for digital marketing?

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Content creation

How to create successful content?

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Targeting and segmentation

How to properly understand and approach targets?

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Programmatic Marketing

How does programmatic marketing work in Belgium?

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Agency ecosystem

How do I make several agencies work together in an effcient ecosystem?

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Agency selection

How to select your communication agency and organise a pitch?

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The building blocks of successful advertising

How to create successful advertising?

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Dashboarding

How to visualise data using dashboarding?

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