Creating spaces for brands to grow
UBA unites, represents, inspires, and supports brand builders. We provide ambitious brands with the space to grow sustainably.
We represent your interests
Share your experience with peers
Broaden your network
Discover the trainings
Stronger together for fair and efficient pitches
ACC, UBA and UMA jointly launch Pitch Guidelines to reduce inefficiencies, elevate professionalism and fost...
News
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Retail media and omnichannel: a blessing or a curse?
Retail media has evolved into a powerful component of omnichannel marketing. During the rece...News
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The future of marketing in Belgium: optimism and AI at the core
The WFA study "Marketer of the Future" reveals how Belgian marketers are looking ahead with ...News
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Lies Eeckman chairs the jury of the Belgian Marketing Awards 2025
Lies Eeckman, Managing Director of Polestar Belgium-Luxembourg, will chair the jury of this ...News
60 minutes: 3 new online sessions on Artificial Intelligence
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60 minutes: The rise of Agentic AI in marketing and communication
To address the needs of our members, UBA is organising 3 sessions on Artificial Intelligence.
Show event
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60 minutes: How AI is revolutionising market research
To address the needs of our members, UBA is organising 3 sessions on Artificial Intelligence.
Show event
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60 minutes: Bias in generative AI: how to make inclusive marketing decisions
To address the needs of our members, UBA is organising 3 sessions on Artificial Intelligence.
Show event
Knowledge and Insights
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How to adapt your distribution strategy in a changing landscape?
Speaking: Koen Denolf. This video is part of the UBA Training 24/7 video course "What a...News Question of the week Video
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Decoding the hidden half of innovation: how sensory insights unlock product success
Consumer research tells you what people like. An essential insight when shaping successful p...News
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The European Accessibility Act comes into effect in June: is your website ready?
A new milestone for your organisation: from 28 June 2025, websites and applications offering...News
Master Classes
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Build an effective sales plan (and a high performing team)
How to create a good sales plan and implement it successfully?
Show event
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Creative thinking
How do you strengthen your creative thinking muscle?
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Introduction to marketing automation
What impact does marketing automation have on organizations, and how does it improve customer engagement?
Show event
Join our community
Being a member of UBA offers numerous benefits. Depending on your membership type, you will have free access to the full range of services or benefit from significant discounts on our training and events. The membership applies to the entire company, so all employees can take advantage of the benefits.
Do you want to get the most out of your UBA membership? I’m happy to help you make the most of the benefits and strengthen your network. Not a member yet? I can also provide you with all the information you need without obligation.
Sales & Loyalty manager
