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Show event
Negotiation skills
How do I achieve the best result in a negotiation?
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Show event
Agentic AI: how context-driven AI is a key lever
Why context is the new power behind AI-driven marketing. This is the third session in a series of four.
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Show event
Agency remuneration & evaluation
How to correctly evaluate and compensate an agency?
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Show event
Agentic AI in customer support
How agentic AI is redefining customer support and service automation. This is the last session in a series of four.
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Show event
Alcohol Convention: a practical refresher on core measures
In light of the evolution of the Convention on alcoholic beverages, which has been in force in its updated version since January 1, 2025, this webinar, organised in collaboration with the Belgian Brewers, Vinum & Spiritus and UBA, provides a practical overview of the key measures to consider in your communications.
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Show event
Out-of-home advertising : how to apply the 150m exclusion zone around schools
Following the entry into force of new provisions on responsible advertising around schools, UBA, in collaboration with sector partners, invites you to a webinar dedicated to their practical implementation.
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Show event
Digital Bootcamp
A cycle of video training and on-site sessions to enhance your digital skills in marketing and communication.
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Show event
Marketing Effectiveness Certification Program
Become certified in Marketing Effectiveness.
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Show event
How AI accelerates hyperpersonalisation and audience targeting for better effectiveness
This Data & Tech Exchange Community session explores how AI is turning personalisation into hyperpersonalisation and helping brands improve audience targeting with identity and audience data.
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Show event
Mastering customer experience management (advanced)
How can you further foster an impactful customer experience?
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Show event
Business plan effectiveness: OGSM advanced
How do you translate the vision of an annual plan into concrete actions?
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Show event
Creative thinking
How do you strengthen your creative thinking muscle?
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Show event
From guesswork to growth: how MMM transforms your strategy
Move beyond assumptions and uncover the real impact of every channel. Learn how to optimize ad spend, boost ROI and lead with data-backed decisions.
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Show event
Employer marketing
How do you build a stronger brand from within?
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Show event
Spotlight on Customer Experience: hybrid event by UBA & Kantar
A benchmark of meaningful difference in CX
During this Spotlight on CX, you will get an exclusive first look at the conclusions of Kantar’s CX Benchmark Study 2026.
For more than 20 years, the CX Benchmark study has set the standard for evaluating customer experiences in France. This year, for the third year running, we are excited to bring this valuable study to Belgium, where we are assessing the quality of customer experience across 77 brands in 11 different sectors.This is a hybrid session, attend in person or join via live streaming.
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Show event
Fundamentals to be effective in media
Media & communication effectiveness: what really works?
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Show event
Masterful presentations
How to increase the impact of your (sales) presentation?
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Show event
Elevating brands on LinkedIn
How can you, as a brand, leverage LinkedIn to your advantage?
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Show event
UBA Media Date 2026
As a brand builder, you know how crucial strong communication is. The UBA Media Date offers a programme specifically tailored to the needs of our advertiser members.
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Show event
Driving sustainable business growth
How to develop an effective strategy for sustainable business growth?
