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  1. Navigating retail sales channels through a customer journey lens

    How can you make the best use of different sales channels by understanding the customer journey?

    Offline English
    Show event

  2. Content marketing strategy

    How do you build a content strategy that delivers value today and tomorrow?

    Offline English
    Show event

  3. Five golden learnings for ROI in marketing

    How to optimise your marketing investments?

    Offline English
    Show event

  4. Crisis management and communication

    Do you really have an effective crisis plan?

    Offline French Dutch
    Show event

  5. Influencer marketing

    How can I get influencers to share my messages?

    Offline English
    Show event

  6. Fundamentals of CRM strategy

    How can companies turn customer data into long-term relationships and measurable business value?

    Offline English
    Show event

  7. From broad acquisition to deep high-value-customer cultivation

    How to find, keep and leverage your High-Value customers?

    Offline English
    Show event

  8. The art of prompting in marketing

    What are the techniques to improve your interactions with AI?

    Online French
    Show event

  9. Brand Building College

    The Brand Building College is a four-day training programme specifically designed for junior marketers and professionals who are new to the role of Brand Manager. Around ten recognised experts will guide you through how to build a strong brand, combining theory, practical exercises and inspiring business cases.

    Offline English
    Show event

  10. AI in advertising: when do you need to disclose its use?

    Artificial intelligence is playing an increasingly important role in advertising. But when do you need to disclose the use of AI, and when is transparency optional? This webinar will help you understand and apply the new guidelines on AI in advertising.

    Online English
    Show event

  11. Driving sustainable business growth

    How to develop an effective strategy for sustainable business growth?

    Offline English
    Show event

  12. Digital Bootcamp

    A cycle of video training and on-site sessions to enhance your digital skills in marketing and communication.

    Offline English
    Show event

  13. Storytelling in presentations

    How do you convince an audience?

    Offline Dutch
    Show event

  14. Introduction to Generative Engine Optimisation

    How can your brand stay visible in the age of AI search?

    Online English
    Show event

  15. Selling ideas

    How can I sell my projects more effectively and make a lasting impression?

    Offline French
    Show event

  16. Introduction to AI for marketing tasks

    What are the main practical use cases of artificial intelligence in marketing?

    Online English
    Show event

  17. Implementing AI in teams and organisations

    How to implement AI successfully in your company and harness AI agents to supplement your workforce.

    Online English
    Show event

  18. Book presentation F*ck the system and other bad ideas for the future by Jo Caudron

    In this presentation, Jo Caudron takes you through the greatest geopolitical upheaval of this generation, and explains what it means for businesses and society. Drawing on his new book Fuck The System, and other bad ideas for the future, he shows why it is precisely those shocks that seem to be tearing the world apart that are driving Europe forward.

    Online English
    Show event

  19. The secret to a strong company culture

    How to build a culture that connects, inspires and drives collective success?

    Offline English
    Show event

  20. From influence to impact: How to build an effective public affairs strategy

    How to develop a public affairs strategy that is both relevant and impactful?

    Offline English
    Show event
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