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  1. Brand Building College

    The Brand Building College is a four-day training programme specifically designed for junior marketers and professionals who are new to the role of Brand Manager. Around ten recognised experts will guide you through how to build a strong brand, combining theory, practical exercises and inspiring business cases.

    Offline English
    Show event

  2. Google Analytics 4

    How can you make the most of Google Analytics 4 and its features?

    Online French
    Show event

  3. Is GenX the new Nextgen?

    To address the needs of our members, UBA is organizing five sessions on important trends in 2026. This is the first session out of five.

    Online English
    Show event

  4. Transmedia storytelling

    How can you develop your storytelling across different media?

    Online English
    Show event

  5. Introduction to AI in marketing

    What are the main practical use cases of artificial intelligence in marketing?

    Online English
    Show event

  6. Consumer trends that matter to people in 2026

    To address the needs of our members, UBA is organizing five sessions on important trends in 2026. This is the second session out of five.

    Online English
    Show event

  7. Trends in social media

    To address the needs of our members, UBA is organizing five sessions on important trends in 2026. This is the third session out of five.

    Online English
    Show event

  8. Customerproof copy evaluation

    How to evaluate advertising copy with AI as your sparring partner?

    Offline Dutch
    Show event

  9. Persuasion

    How to persuade in a powerful way?

    Offline English
    Show event

  10. Instore communication

    How can I ensure that in-store communication has maximum impact on shopper behaviour?

    Online English
    Show event

  11. Art of prompting in marketing

    What are the techniques to improve your interactions with AI?

    Online French
    Show event

  12. Global trends amongst Belgian consumers in the uneasy decade of the 2020s

    To address the needs of our members, UBA is organizing five sessions on important trends in 2026. This is the fourth session out of five.

    Online English
    Show event

  13. Revenue growth management

    What are the key levers for growing revenue?

    Offline English
    Show event

  14. AI for content creation process

    How can you leverage AI effectively throughout the content creation workflow?

    Online English
    Show event

  15. Optimising the performance of your webshop

    How to scale up your online shop for optimal customer appeal and conversion?

    Offline English
    Show event

  16. Introduction to agentic AI

    How can agentic AI transform marketing process and automation into more human-like customer engagement?

    Online English
    Show event

  17. LEGO® SERIOUS PLAY®

    How do I extract all the knowledge from a group?

    Offline French Dutch
    Show event

  18. Generative Engine Optimisation

    How can your brand stay visible in the age of AI search?

    Online English
    Show event

  19. Can AI help you? Designing CX for Gen Z & Alpha

    To address the needs of our members, UBA is organizing five sessions on important trends in 2026. This is the last session out of five.

    Online English
    Show event

  20. Change management

    How do I get my people on board in a change process?

    Offline Dutch
    Show event
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