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Show event
The secret to a strong company culture
How to build a culture that connects, inspires and drives collective success?
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Show event
From influence to impact: How to build an effective public affairs strategy
How to develop a public affairs strategy that is both relevant and impactful?
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Show event
Legal aspects of AI in content creation and advertising
How to navigate copyright and legal risks when using AI to create communication assets?
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Show event
Introduction to image generation with AI
What are the current opportunities in AI image generation, and how can marketers manage the right tools, workflows and guardrails?
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Show event
Getting the best from your media agency
Take control of your media investments.
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Is segmentation dead? Long live segmentation.
For decades, segmentation has been one of the most powerful tools in the insight professional's toolkit. Yet many organisations are still working with approaches that were designed for a very different world.
As consumer behaviour becomes more fluid, data ecosystems more complex and AI opens entirely new possibilities, a fundamental question emerges: are our segmentation approaches evolving fast enough to stay relevant?
Join this UBA Exchange Community CMI session for an inspiring exploration of how segmentation is being reinvented. From needs-based models and hybrid data approaches to AI-powered applications and activation across organisations, we'll discuss how segmentation can evolve from a research deliverable into a strategic business capability.
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Innovation: Keys to success
How to build an organisation that thrives on innovation?
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Introduction to social media strategy
How do you build a social media strategy for both the short and the long term?
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Show event
Beyond awareness: Turning intention into action
How to encourage sustainable consumption choices with behavioural science?Â
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Book presentation Memory Brands by Marc Fauconnier
In 60 minutes, Marc Fauconnier presents his new book Memory Brands - how brands survive in an algorithmic world.
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Rethinking media: How diversity drives stronger brands
How can inclusive media strategies unlock real impact for both society and business?
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Cross-media measurement: Are Europe and Belgium on track for 2030?
From international ambitions to concrete Belgian progress: what advertisers need to know.
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Measuring and reporting marketing communication effects
What KPIs should you focus on to build real value for the business?
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Selling ideas
How can I sell my projects more effectively and make a lasting impression?
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What are the key trends in FMCG & Retail according to NIQ, YouGov & The National Bank of Belgium?
During the Exchange Community Research Panels, NIQ and YouGov will present the latest insights from their panels and data. In this session, the National Bank of Belgium also offers a (cyclical) overview of the Belgian economy in a changing world.
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Introduction to automated and agentic AI
How can automated and agentic AI transform marketing processes into more human-like, engaging customer experiences?Â
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AI for content creation process
How can you leverage AI effectively throughout the content creation workflow?
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Navigating regulatory changes (Food & Alcohol focus)
The kick-off of the Exchange Community Public Affairs: unpack key regulatory developments, exchange insights with peers and look ahead to what’s next.
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Show event
Negotiation skills
How do I achieve the best result in a negotiation?
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Ideation & brainstorming techniques
How do you and your team go from a blank page to a clearly defined list of ideas?
