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Creative thinking
How do you strengthen your creative thinking muscle?
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60 minutes: How AI is revolutionising market research
To address the needs of our members, UBA is organising 3 sessions on Artificial Intelligence.
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Introduction to marketing automation
What impact does marketing automation have on organizations, and how does it improve customer engagement?
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AI for content & copy
How to use AI in your day-to-day marketing work to create content?
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60 minutes: Bias in generative AI: how to make inclusive marketing decisions
To address the needs of our members, UBA is organising 3 sessions on Artificial Intelligence.
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Creating your custom GPT
How can you build a custom GPT tailored to your business needs?
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Mastering customer experience management (advanced)
How can you further foster an impactful customer experience?
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Masterful presentations
How to increase the impact of your (sales) presentation?
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Elevating brands on LinkedIn
How can you, as a brand, leverage LinkedIn to your advantage?
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Innovation - keys to success
How to build an organisation that thrives on innovation?
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Unlocking the power of data collaboration for marketing and targeting
Data collaboration is becoming increasingly important as a strategic lever to strengthen your marketing actions, optimise your targeting, and grow your brand. Find out all about it during this Exchange Community session.
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Negotiation skills
How do I get the best result from a negotiation?
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The (current) truth and fables about synthetic data in market research
One of the most fundamental changes that is happening in market research at the moment is the development of synthetic data. In this exchange community CMI session we want to have a critical look at what it is, what it can be used for already and what are the watch-outs and future developments.
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Building a responsible business reputation that lasts
What are the drivers of a responsible business reputation and how to manage it?
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Influencer marketing
How can I get influencers to share my messages?
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Customer experience: from measure to action
How to successfully measure customer satisfaction and act upon it?
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Art of prompting in marketing
What are the techniques to improve your interactions with AI?
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Boost your business by mastering retail sales channels
How can you make the most of different sales channels?
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Get more out of your brand
How to turn your brand into your organisation’s strongest asset?
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Client brief
How to create an effective briefing?