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  1. Spotlight on Customer Experience: hybrid event by UBA & Kantar

    A benchmark of meaningful difference in CX

    During this Spotlight on CX, you will get an exclusive first look at the conclusions of Kantar’s CX Benchmark Study 2026.
    For more than 20 years, the CX Benchmark study has set the standard for evaluating customer experiences in France. This year, for the third year running, we are excited to bring this valuable study to Belgium, where we are assessing the quality of customer experience across 77 brands in 11 different sectors.

    This is a hybrid session, attend in person or join via live streaming.

    Online English
    Show event

  2. Fundamentals to be effective in media

    Media & communication effectiveness: what really works?

    Offline Dutch English
    Show event

  3. Turning data collaboration into a competitive edge with the proper governance

    A session exploring the essentials of data collaboration that enables effective marketing: technology, data quality, consent management and governance

    Offline English
    Show event

  4. Masterful presentations

    How to increase the impact of your (sales) presentation?

    Offline English
    Show event

  5. Digital Bootcamp

    A cycle of video training and on-site sessions to enhance your digital skills in marketing and communication.

    Offline English
    Show event

  6. Elevating brands on LinkedIn

    How can you, as a brand, leverage LinkedIn to your advantage?

    Offline English
    Show event

  7. The National Bank of Belgium's newest economic projections that will shape Belgium and Europe

    Twice a year, the National Bank of Belgium publishes its macroeconomic outlook for our country. During this exclusive webinar, Geert Langenus will guide you through the latest figures and forecasts for both the Belgian and European economies.

    Online English
    Show event

  8. UBA Media Date 2026

    As a brand builder, you know how crucial strong communication is. The UBA Media Date offers a programme specifically tailored to the needs of our advertiser members.

    Offline
    Show event

  9. Increase your sponsorship impact

    How to ensure the effectiveness and impact of your sponsorship programs?

    Offline English
    Show event

  10. Building a responsible business reputation that lasts

    The drivers of a responsible business reputation: from scientific insight to strategy.

    Offline English
    Show event

  11. Navigating retail sales channels through a customer journey lens

    How can you make the best use of different sales channels by understanding the customer journey?

    Offline English
    Show event

  12. Content marketing strategy

    How do you build a content strategy that delivers value today and tomorrow?

    Offline English
    Show event

  13. Five golden learnings for ROI in marketing

    How to optimise your marketing investments?

    Offline English
    Show event

  14. Crisis management and communication

    Do you really have an effective crisis plan?

    Offline French Dutch
    Show event

  15. Influencer marketing

    How can I get influencers to share my messages?

    Offline English
    Show event

  16. Fundamentals of CRM strategy

    How can companies turn customer data into long-term relationships and measurable business value?

    Offline English
    Show event

  17. From broad acquisition to deep high-value-customer cultivation

    How to find, keep and leverage your High-Value customers?

    Offline English
    Show event

  18. The art of prompting in marketing

    What are the techniques to improve your interactions with AI?

    Online French
    Show event

  19. Driving sustainable business growth

    How to develop an effective strategy for sustainable business growth?

    Offline English
    Show event

  20. Storytelling in presentations

    How do you convince an audience?

    Offline Dutch
    Show event
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