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  1. Mediatraining: Tips & tricks

    How do I prepare for an interview and deal with journalists?

    Dutch
    Master Class
    Show event

  2. Book presentation Deep Loyalty by Steven Van Belleghem

    Discover Deep Loyalty by Steven Van Belleghem: the ultimate guide to customer retention in the age of AI.

    Online English
    60 minutes
    Show event

  3. Brand Building College

    The Brand Building College is a four-day training programme specifically designed for junior marketers and professionals who are new to the role of Brand Manager. Around ten recognised experts will guide you through how to build a strong brand, combining theory, practical exercises and inspiring business cases.

    English
    Brand Building College
    Show event

  4. Retail Media: How can brands improve effectiveness across a fragmented retail media landscape?

    Discover how better measurement, transparency and collaboration can turn investment in Retail Media into strategic impact.

    English
    Exchange Community
    Show event

  5. Fuel your brand with category management thinking

    How can your brand grow faster by thinking in categories?

    English
    Master Class
    Show event

  6. Social commerce with TikTok: New paths to drive conversion

    During this 60 minutes session, discover how social commerce is reshaping the journey from inspiration to purchase. With TikTok, we’ll explore how entertainment, discovery and performance marketing are creating new opportunities for brands to turn attention into action and drive conversion.

    Online English
    60 minutes
    Show event

  7. Boosting brand growth in a changing landscape

    How to keep your brand competitive and move faster in a continuously changing playfield.

    English
    Master Class
    Show event

  8. Fundamentals to be effective in media

    Media & communication effectiveness: what works best?

    Dutch English
    Master Class
    Show event

  9. Introduction to neuromarketing for creative effectiveness

    How can you use neuroscience insights to make your creative campaigns more impactful?

    English
    Master Class
    Show event

  10. AI-powered agency platforms: opportunities and challenges for advertisers

    Agencies are proposing AI-powered, all-in-one platforms that promise to simplify and optimise advertising campaign management. But what do these new solutions really offer, and what are the opportunities and challenges for advertisers?

    French Dutch English
    Exchange Community
    Show event

  11. Negotiation skills

    How do I get the best result from a negotiation?

    French
    Master Class
    Show event

  12. Webinar "Your UBA membership: discover what’s in it for you!"

    Learn about the benefits of your UBA membership in one quick session.

    Online Dutch
    Show event

  13. From prompt to action: Agentic AI for media strategy

    How can marketers use agentic AI to automate their media decisions and radically accelerate collaboration with partners?

    English
    Master Class
    Show event

  14. True leaders deliver

    What do you need to be a successful leader?

    English
    Master Class
    Show event

  15. Digital Bootcamp

    A cycle of video training and on-site sessions to enhance your digital skills in marketing and communication.

    English
    Digital Bootcamp
    Show event

  16. Mastering communication and media for brand effectiveness

    How do you truly connect with today’s consumer?

    English
    Master Class
    Show event

  17. Ideation & brainstorming techniques

    How to boost your creative abilities with effective brainstorming techniques?

    French
    Master Class
    Show event

  18. Marketing research fundamentals for marketers

    Practical introduction to marketing research: from questions to insights.

    English
    Master Class
    Show event

  19. Webinar "Your UBA membership: discover what’s in it for you!"

    Learn about the benefits of your UBA membership in one quick session.

    Online French
    Show event

  20. Conversational search with Google: New paths to drive conversion

    During this 60 minutes session, discover how generative AI and conversational search are reshaping the journey from inquiry to purchase. With Google, we’ll explore how conversational search is creating new opportunities for brands to capture intent, influence choices and drive conversion.

    Online English
    60 minutes
    Show event
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Strictly necessary cookies 22 cookies

These cookies are necessary in order to enable our website to function properly and are therefore installed without your consent. We use them e.g. to protect our website. These cookies permit you to navigate between the different parts of the website, to complete forms. If you block these cookies, it is possible that certain parts of the website will not function optimally. We do not collect any personal data with these cookies, and we never pass the collected information on to third parties. Along with the following cookies, cookies are also installed by our partner Vimeo when you make use of our Training 24/7 offer.
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JSESSIONID* Vimeo

JSESSIONID is a cookie generated by Servlet containers and used for session management in J2EE web applications for HTTP protocol. If a Web server is using a cookie for session management, it creates and sends JSESSIONID cookie to the client and then the client sends it back to the server in subsequent HTTP requests. JSESSIONID is a platform session cookie and is used by sites with JavaServer Pages (JSP). The cookie is used to maintain an anonymous user session by the server.

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OptanonConsent Vimeo

This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the user’s browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.

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PBSESSION UBA

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ProBaseUserLanguage UBA

Saves the visitor's language preference

 1 year
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Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.

 30 minutes
_abexps Vimeo

This Vimeo cookie helps Vimeo remember the settings you have made. This could be a preset language, region or user name, for example. In general, the cookie stores information about how you use Vimeo.

 1 year
_cfuvid Cloudflare

The _cfuvid cookie is used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.

 current session
_gid Vimeo

ID used to identify users for 24 hours after last activity

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accept-cookies UBA

Saves the visitor's cookie preference

 1 year
cachekey UBA

Prevents logged in users from seeing a cached site

 1 month
has_logged_in Vimeo - 10 weeks
is_logged_in Vimeo - 10 weeks
pb-sa-* UBA

Supports performance improvements of the website

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pbSurvey* UBA

Keeps track of whether or not a non-logged-in visitor has completed a survey

 1 year
pbTrackId* UBA

Identification of logged in users

 1 month
player Vimeo

Stores preferences for player controls (i.e. volume, stream quality, captions).

 1 year
ppms_privacy_* Piwik PRO

Stores the visitor’s consent to data collection and usage.

 7 days
probase_notice UBA

Shows functional notifications to the visitor

 1 day
procurios-consent UBA

Saves the visitor's cookie consent

 6 months
rememberDevice2FA* UBA

Identification of the device on which the user used two-factor authentication

 30 days
survey-trainingIds UBA

Saves the ID's of the survey filled in by the visitor.

 current session
vuid Vimeo

Vimeo-generated ID used for generating analytics information for the video owner.

 2 years

Preference cookies 1 cookies

These cookies simplify the functioning of our websites, make them more enjoyable for the visitor and ensure that you receive a more personalised surfing experience. These are, for example, cookies that remember whether you were already asked to participate in a survey, so that we do not propose the same survey to you over and over, or a cookie that offers you a personalised layout as a result of a previous visit.
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visitedcampaignBanner-* UBA

Stores the user preference regarding the display of a banner.

 1 week

Analytical cookies 7 cookies

We use analytical cookies in order to collect information about how visitors use our website, for the purpose of improving its content, better adapting it to the wishes of visitors and increasing its user-friendliness.
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_pk_id* Piwik PRO

Used to store a few details about the user such as the unique visitor ID

 13 months
_pk_ses* Piwik PRO

Short lived cookies used to temporarily store data for the visit

 30 minutes
stg_externalReferrer Piwik PRO

Stores an URL of a website that referred a visitor to your website.

 current session
stg_last_interaction Piwik PRO

Determines whether the last visitor's session is still in progress or a new session has started.

 1 year
stg_returning_visitor Piwik PRO

Determines if the visitor has already been to your website — they are returning visitors.

 1 year
stg_traffic_source_priority Piwik PRO

Stores the type of traffic source that explains how the visitor reached your website.

 30 minutes
stg_utm_campaign Piwik PRO

Stores the name of the campaign that directed the visitor to your site.

 session

Marketing cookies 6 cookies

These cookies are installed for marketing purposes and are used in order to follow your surfing behaviour after you visited our website and/or to show you personalised ads. They can be installed on our website by us or by third parties. You decide for yourself whether or not to consent to the installation of such marketing cookies.
Name Vendor Description Expiry
bcookie LinkedIn

Used by LinkedIn to track the use of embedded services.

 180 days
li_fat_id LinkedIn

Member indirect identifier for Members for conversion tracking, retargeting, analytics

 1 month
li_gc LinkedIn

Used to store guest consent to the use of cookies for non-essential purposes

 6 months
li_sugr LinkedIn

Used to make a probabilistic match of a user's identity.

 90 days
lidc LinkedIn

To facilitate data center selection.

 1 day
pbVisitorID UBA

Identification of returning visitors

 1 year

External cookies 8 cookies

Some cookies are installed, with UBA´s consent, by third parties for the purpose of drawing your attention to certain products and services or to give you direct access to social media. For the cookies that are installed by these external parties, the information they collect with them and the purpose for which this information is used, we refer to the privacy statements of these parties on their own websites. These statements can be modified regularly, something over which UBA has absolutely no control.
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ARRAffinitySameSite Microsoft

When using Microsoft Azure as a hosting platform and enabling load balancing, this cookie ensures that requests from one visitor's browsing session are always handled by the same server in the cluster.

 1 year
VstsSession Microsoft

Unknown, Microsoft didn't provide any information on this cookie.

 5 months
WFESessionId Microsoft

This cookie is necessary to enable a Power BI session, a Microsoft tool that helps visualize data.

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ai_session Microsoft

This is a unique anonymous session identifier cookie.

 current session
ai_user Microsoft

This is a unique user identifier cookie enabling counting of the number of users accessing the application over time.

 1 year
sp_landing Spotify

Required to ensure the functionality of the integrated Spotify plugin.

 1 day
sp_m Spotify

Required to ensure the functionality of the integrated Spotify plugin.

 180 days
sp_t Spotify

Required to ensure the functionality of the integrated Spotify plugin.

 180 days